A local artisan needed a complete identity system for her line of handmade soaps. This was an iterative process of researching ideas from existing handmade soap logos, sketching logo ideas, exploring color palettes, and utimately designing product packaging that can be tweaked based on the soap scent. Ribbons will be switched out to indicate the varying scents of soap.
Began as visual identity for the website, then was refined and is now used on brochures as well.
Because this is a real estate company, I wanted to give the logo a warmer, more friendly look and feel. I began by switching the color to a deep red, and using a serif font. To further incorporate the real estate theme, I created a home to replace the M in the logo. The client was thrilled!
The logo for this Ann Arbor, Michigan rock & roll band is not only hard-core, it also reads the same upside-down.
This was more of a visual identity for the website itself, since the organization already had a logo. This camp is for children who have recently lost a loved one.
This logo was originally created for the site, but is now used for business cards as well.
Visual identity for the Waterford Kettering Soccer website.
Visual identity for the website includes name banner, microphone, and tagline "Just give me the mic."